Privacy policy.
What we collect, why we collect it, and who sees it. Written to be read, not to be skimmed past.
Last updated September 20, 2026
Who we are
This policy covers Napieralski Holdings LLC, trading as Hummingbird, and the websites, chatbots and booking tools we build and host for our customers. Our address is 18800 W Old US Hwy 12, Chelsea, MI 48118. You can reach us at landon@hummingbird.cx or (734) 476 0843.
Two groups of people are covered here. Businesses who hire us, and visitors to the sites we host for those businesses. Where the difference matters, we say so.
What information we collect
Information you hand us directly. On this site that is your name, your business name, your email address, your website if you have one, and anything you type into the message box. When you book a call, the calendar we use records your name, email address and the time you picked.
Information collected automatically. Our hosting keeps standard server logs, which include your IP address, browser type, the pages you opened and the time you opened them. We use these to keep the site running and to spot abuse.
Information from the sites we host. If you are a visitor on a site we built for one of our customers, we process what you send through that site, such as a contact form entry, a booking, or a conversation with the chatbot. We handle that information on behalf of that business, and their own privacy policy governs how they use it.
Payment information. Payments are handled by our payment processor. We see the fact that a payment succeeded and the last digits of the card. We never see or store full card numbers.
How we use your information
- To answer you, build your demo and run the service you are paying for.
- To send service messages such as booking confirmations, receipts and notices about your site.
- To keep our systems secure, prevent abuse and meet our legal obligations.
- To improve what we build, using patterns rather than the content of any one message.
We do not sell your information. We do not rent it, and we do not hand it to data brokers.
SMS opt in details, text messages
This site asks for a phone number in one place: the booking calendar, which is run for us by GoHighLevel. We use that number to confirm your call and to reach you if something changes.
That form also carries two consent boxes. Neither is ticked in advance, and neither has to be ticked to book a call. They read, word for word:
- Service messages: “By checking this box, I consent to receive non-marketing text messages from Hummingbird about web services. Message frequency varies, message & data rates may apply. Text HELP for assistance, reply STOP to opt out.”
- Marketing messages: “By checking this box, I consent to receive marketing and promotional messages including special offers, discounts, new product updates among others, from Hummingbird at the phone number provided. Frequency may vary. Message & data rates may apply. Text HELP for assistance, reply STOP to opt out.”
Leave both unticked and you still get your booking confirmation by email, and no text messages at all. Ticking one does not tick the other, and you can stop either at any time by replying STOP.
Where a business we host uses our appointment reminders, that business collects consent from its own customers before any text message is sent. Consent is collected with a checkbox that is not ticked in advance, next to the phone field, and it is never a condition of booking or of buying anything. Every reminder programme carries the name of the business sending it.
These messages come from Hummingbird, which is Napieralski Holdings LLC. Message frequency varies. Message and data rates may apply. Text STOP to opt out at any time, and Text HELP for assistance. You can also contact us at landon@hummingbird.cx or (734) 476 0843.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We do not sell, rent or share your personal information with anyone for their own marketing. Text messaging consent, and the phone numbers collected for text messaging, are never shared with any third party. Information may be shared with the subcontractors who help deliver the messages, such as our messaging carrier, and with nobody else.
Who else sees your information
We use a small number of outside services to run the business, and they only see what they need to do their job. Those are our website hosting, our email provider, our booking calendar, our payment processor, our text messaging carrier, and the provider behind the chatbot. Each is bound to handle the information only on our instructions.
We also share information when the law requires it, when we need to protect someone from harm, or if the business is ever sold, in which case the buyer takes on the commitments in this policy.
Chatbot conversations
The chatbot answers from the information a business gives us about itself. Conversations are stored so the business can read them and so we can improve the answers. Please do not type payment details, passwords, medical details or other sensitive information into a chatbot. If you do and you tell us, we will delete it.
Cookies and tracking
This site uses only what it needs to work. It runs no analytics of its own and no advertising trackers. Two embedded tools set their own cookies when you open them: the booking calendar and the chat window, both run for us by GoHighLevel. If we ever add analytics we will name it here first.
How long we keep it
Enquiries and demo requests are kept for two years, so we can pick up a conversation you started. Customer records and invoices are kept for seven years, because tax rules require it. Server logs are kept for ninety days. Chatbot conversations are kept for twelve months unless the business asks for a shorter window.
Data security
We protect your information with encryption in transit, access limited to the people who need it, and regular review of the services we use. Everything we run is served over an encrypted connection. Access to customer data is limited to the people on our team who need it. No system is perfect, so if a breach ever affects your information we will tell you and the relevant authority as quickly as the law requires.
Your rights: unsubscribe, update or delete your information
Write to us at landon@hummingbird.cx and you can ask for a copy of what we hold about you, ask us to correct it, or ask us to delete it. We will answer within thirty days. You can unsubscribe from any marketing email using the link at the bottom of it, and you can reply STOP to any text message. Service messages about a site we run for you will keep coming while the service is active.
Depending on where you live you may have further rights, such as the right to object to certain uses or to complain to your state authority. Ask us and we will walk you through it.
Children
This service is built for businesses and is not aimed at children. We do not knowingly collect information from anyone under thirteen. If you believe a child has sent us information, tell us and we will remove it.
Changes
If we change this policy we will change the date at the top, and for anything significant we will email our customers before it takes effect.
Contact
Napieralski Holdings LLC, 18800 W Old US Hwy 12, Chelsea, MI 48118. Email landon@hummingbird.cx. Phone (734) 476 0843.